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24 Assets - Airtable Template

Some time ago I wrote about 24 Assets and created Notion and Coda templates. After the success of those templates (thank you to all who purchased them and provided feedback), I am launching the Airtable version of the 24 Assets system, which is based on Daniel Priestley’s book and seminal work on the topic.

This template may be for you if you value scalability and clarity of data structure and workflows. It is for entrepreneurs and leaders who are looking to systemize their business and increase its value, which has a snowball effect when it comes to attracting investors, potential buyers, and talent wanting to work with you.

Daniel Priestley's 24 Assets framework provides a practical approach to building business value. Whether you want to sell your company, attract investors, or gain more personal freedom, developing key assets is crucial. Your business valuation grows stronger as you systematically build and improve these assets.

The 24 Assets#

Intellectual property

  • Content
  • Methodology
  • Registered IP

Market

  • Positioning
  • Channel
  • Data

Systems

  • Marketing & Sales
  • Management & Admin
  • Operations

Funding

  • Business plan
  • Valuation
  • Structure
  • Risk mitigation

Brand

  • Philosophy
  • Identity
  • Ambassadors

Product

  • Gifts
  • Product for prospects
  • Product for clients
  • Core product

Culture

  • Key people of influence
  • Sales & Marketing
  • Management & Admin
  • Technicians

24 Assets Airtable Template#

There are three main components to this 24 Assets Airtable template (watch the video for a comprehensive overview):

  • The "Data" tab is where you'll find all system tables. Navigation is simple: Switch between tables using the top menu
  • Browse different views via the left sidebar
  • Control access permissions through the "Share" menu in the top right

The "Data" tab is where you'll find all system tables. Navigation is simple:

Switch between tables using the top menu

Browse different views via the left sidebar

Control access permissions through the "Share" menu in the top right

For more details about managing permissions, check out the official documentation. If you're a startup, new business, educational institution, or non-profit, you may be eligible for Airtable's dedicated program which offers subscription credits.

The Interfaces section provides intuitive dashboards for data visualization and daily operations. You'll find two types of dashboards:

  • Team-wide dashboards and views accessible to all team members
  • Personal dashboards that display data filtered for individual users

These interfaces are designed for everyday use, allowing you to manage and edit data without accessing the "Data" tab - creating a streamlined and user-friendly experience.

Automations work silently in the background to make the system more efficient. You don't need to manage these unless you want to create new ones or modify existing ones. For a detailed overview of all automations included in the 24 Assets Airtable template, check out the dedicated section of the video.

Resources#

24 Assets by Daniel Priestley

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