Strategy is often an unseen option

“To find a better strategy, we need to be prepared to walk away from the one we’ve defaulted into. When technology shifted, Nintendo stopped making playing cards and built a video game company. And yet, when the telephone arrived, Western Union decided to simply make better telegrams.

Strategy is often an unseen option, apparently too sophisticated, expensive, or elitist for most of us. But once we see it, our next steps become clear. We have what we need to make better plans.”

— Seth Godin

This applies to business and other aspects of life. When you make a choice, there are options. There are the underlying beliefs and behaviors that guide your actions and affect decision-making (your strategy), as well as a space of novel possibilities, unexplored territory, and creative pathways.

To make aligned (truthful) choices, in business or life, you must keep a broad vision and be willing to explore novelty and unseen options, because the truth and the best way forward is not necessarily this or that, clear-cut, black and white. It can be a mix of multiple options that create a totally new opportunity that’s filled with excitement and joy, until the next one comes and sweeps it away.

Once we see it, once we connect with the truth of what we want, the next steps become clear and light.